Website Optimization Pakistan
Website Optimization Lahore Pakistan
website optimization is the process of specifically designing your web pages to rank high in the Search Engines. If you're serious about your business, optimizing your web pages is a must.
Many Search Engines are no longer using Meta tags to assist them in ranking a web page; some still do, and it's worth the effort to include them.
When designing your web page, you must specifically
design it to rank high in the Search Engines. This involves
much more than just including META tags. Your Keywords, Title, Image Alt, text, Text, and overall design, all play an important
role in determining how your website will rank.
If your
site doesn't rank in the top 10 or 20 results when doing a
keyword search on the Search Engines, your target audience
won't be able to find you.
A significant amount of
website traffic originates from the major Search Engines. Most
Internet users will go to a Search Engine, type in a keyword
phrase and look through the top 10 - 20 results. Most of the
time, they'll find what they're looking for in the first 10
results. The percentage of click-throughs is even smaller.
Listing near the top and grabbing the attention of your target
audience is the top priority.
There are many
components of your web page that you should pay close
attention to when preparing it for listing in a Search
Engine.
The first step towards improving your listing
is selecting keyword phrases that best reflect your web
page.
Keywords and Keyword Phrases
A
keyword is a word that best describes your web page.
For example, if your web page is focusing on dogs, your best
keyword will be "dogs."
A keyword phrase is two
or more words that best describe your web page. If your web
page is focusing on grooming a dog, then your best keyword
phrase will be "dog grooming."
When preparing your web
pages, you should concentrate on just a couple of keyword
phrases (for each page) used in different variations. Avoid
using general one-word keywords, as you definitely won't rank
high in the Search Engines. For example, if your website
focuses on "dog grooming" you wouldn't want to use the word
"dog" as one of your keywords. Why? Because it's too general.
Instead, you may want to use a keyword phrase such as "dog
grooming tips" or "how to groom dogs".
You have to put
yourself in your potential visitors' shoes and imagine what
words they will type into a Search Engine to find your
site.
Selecting the BEST keyword phrases is the MOST
important step towards optimizing your pages for the Search
Engines.
Another great way to use keyword phrases is to
use very unique words. For example, if you're selling
computers, instead of using the word computers as a
keyword, use the specific brand name or model of the computer.
This will drive highly targeted visitors to your
website.
Overture provides a wonderful tool that will
enable you to type in a keyword, click on a button, and receive
a complete list of similar keyword phrases you can
use.
If you would like to view some live searches to
help you determine what keywords Internet users are searching
for, visit any of the following sites:
Excite Search Voyeur
Ask
Jeeves
Search.com Snoop
Wordtracker
MetaSpy (Caution - there are two live search
options to choose from. One is filtered and the other
one is not. The unfiltered searches may be offensive to
some users. If this is the case, make sure you only view the
filtered searches).
<META>
Tags
META tags are HTML code that is placed between
the <HEAD> and </HEAD> tags and instruct the
browser.
The META description tag will contain a
description of your site. This description will be visible in
some of the Search Engines when your site is returned in a
search.
Your description should focus on your site's
main topic and not generalize. Make sure you include your most
important keywords at the beginning of your
description. In addition, make sure your description describes
your page in detail. You want your potential visitors to know
exactly what you're offering. Your description should be less
than 200 characters, including
spaces.
The META Keywords tag will contain a listing of your
keywords and keyword phrases that are relevant
to your page and enable a Search Engine to find you. The most
effective use of keywords is to concentrate on just a
few keyword
phrases.
You can find a variety of tools to assist you in
creating an effective list of keywords at JimTools.
You can also download a
great little freeware program called, GoodKeywords. This program will assist you in
developing a list of targeted keywords for your website. In
addition, it also includes a site popularity tool that enables
you to check your site's popularity.
| Note: A
word of caution... only use keywords and phrases that are
appropriate for your web page. Just because a certain
keyword is very popular, doesn't mean you should include
it within your META tags. This is considered to be SPAM
and could get your pages banned from the Search
Engines. |
An image Alt tag follows your graphic address or URL in your HTML code. These words will be displayed in place of your graphics through an older browser or when your visitors have their graphics turned off. To fully optimize your graphics, insert a readable keyword phrase within the Alt tags of your graphics.
<TITLE> Tag
Your title should contain your most important keyword phrase.
Place your "MOST" important keyword phrase first. Not just your most important phrase, but the keyword phrase that you think people will use when they do a search.
Instead of capitalizing the first letter, type it in lowercase, as most people type in all lowercase letters when searching. This will assist you in ranking higher in the Search Engines for your targeted audience.
Effective Title tags include only relevant keywords or keyword phrases. Avoid non-indexing filler words, such as a, an, the, welcome, and home page.
Heading
Heading tags are used to separate topics and range from <H1> being very large and bold to <H6> which is very small and bold.
Your page heading should contain your most important keyword phrase to assist you in ranking higher in the Search Engines. Not all Search Engines place relevance on heading tags. However, many do and it is well worth the effort.
Text
Optimizing your text is another important step in ranking higher in the Search Engines. Your web page should contain plenty of text and should contain each of your keywords and keyword phrases used in different variations. If all of your keywords and keyword phrases you've listed within your META tags aren't found within your text, the Search Engines will simply ignore them.
Your keywords and keyword phrases should appear within your text at least three times, but not more than seven.
Tables
If you'd like to set up your web page using tables, try to place your Heading text above your Table code. If this isn't possible, make sure you include your keyword phrases within your top left Table cell to assist you in ranking higher in the Search Engines. Basic Search Engine Guidelines
Each Search Engine is different and has different guidelines in regard to how they rank a web page. In addition, their guidelines change very frequently and it is literally impossible to keep up with them. Your best option is to optimize your website to the best of your ability, submit your pages to the Search Engines and forget it. (Resubmit your main page any time you make any significant changes.) Your time can be better spent using other marketing techniques other than fighting the Search Engine wars.
Here are some basic guidelines to assist you in optimizing your pages:
Title
Your Title should have a word count of between five and six with a keyword frequency of one and a keyword prominence of at least 60%.
A keyword that appears at the beginning of a specific area will have a prominence rating of 100%.
A keyword that appears in the middle of a specific area will have a prominence rating of 50%.
A keyword that appears at the end of a specified area will have a prominence rating of 0%.
Keyword prominence plays a critical role in determining your site's ranking, not only in the Search Engines but also in prominent directories such as Yahoo.
Alt
Your Alt tags should contain a word count of about one to thirty-five and have a keyword frequency of one to two.
Hyperlinks
Your hyperlinks should contain a keyword frequency of between one and eight.
Body Text
Your body text should contain a keyword frequency of between one and six; a word count between three and four hundred, and a keyword prominence of about 50%.
Your web page should contain a total frequency of between five and twenty.
Take your time and optimize each of your web pages to the best of your ability. When you're satisfied with your pages, manually submit them to the major Search Engines and directories.
Get a free quote from the website Optimization Lahore Pakistan experts