SEO Article


Glance at Google Updates in 2014

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These days, everyone is finding it difficult to figure out what’s still important for SEO and what’s no longer relevant. In an effort to clarify important trends in the SEO industry, I published the below article which will reveal the changes in the era of SEO industry.

Over the last decade of Google Updates, we have seen extraordinary changes in how searchers perform queries and interact with results, how engines crawl, index and rank pages and how marketers effectively influence the engines to send them traffic. 2014 has been incredibly action-packed year in terms of updates from Google. It has changed its search preferences day by day to get its search results better and clear from spammers so that it can provide the best search results to its users. Most of the changes are minor but important for quality searches. For this, Google updates can help explain changes in ranking and organic website traffic and ultimately improve search engine results.

Google has a long history of famous algorithm updates, search index changes and refreshes algorithms. Let’s have a look what updates and changes are being done in Google Updates.

Panda Updates

Being a major task to aim sites with low quality to the bottom and pick the best and unique content sites to the top, Google panda is consistently making changes. It works like a filter which prevents low quality sites and pages from good ranking in search result pages. In 2014, panda has become much vigilant by focusing to capture unique created content and stop stealing other’s articles. It searches for the sites with copy contents and drops their ranking. Today, users are demanding for the quality and concise content for better searches. And the Panda is doing it.

panda update

 

 

Panda 4.0 May-16, 2014:In 2014, the first panda update of the year was Panda 4.0 that likely included both an algorithm update and data refresh. About 7.5% of English language queries were affected by this update. Later on

Panda 4.1 September-14: Its latest update, Panda 4.1 arises in which includes analysis and findings, keyword surfing, security warnings and deception prevalent.

 

Penguin updates

Penguin

 

Penguin 3.0 October-17, 2014:Penguin normally affects website on a page and a keyword level. It works on external and internal links on pages. It covers the backend visibility of a website by checking the sitemap, crawl rate, robot text files and see what keyword searches on Google led to the site being listed in SERP. This update was an algorithm refresh with no signal added.

 

Hummingbird update



 

Hummingbird August-20, 2013:It completely changes the way sites would look at their content, Keywords, and SEO strategies. It gave a significant focus on semantic search and placed greater emphasis on the power of the Google Knowledge Graph. It is designed to better focus on the meaning behind the words.

 

Google’s Panda, Penguin and Hummingbird search algorithms affect around 90% online searches in 2014. These strip out bad searches, stuff keyword sites, manipulated hyperlinks and duplicated contents. The strategic goal that Panda, Penguin and Hummingbird update share is to display higher quality websites at the top of Google’s search results.

 

It is not the end, its just the beginnings towards the new horizons of Google Updates. Let’s see what new thing comes next with what change. Google brings out in 2015, but rest assured it will bring something good for the common searchers.

 

It is not the end, its just the beginnings towards the new horizons of Google Updates. Let’s see what new thing comes next with what change. Google brings out in 2015, but rest assured it will bring something good for the common searchers. 

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