- Comments: 1
- 18 March 2015 09:39
- in SEO
- by admin
- Visits: 1498
- Last Modified: 18 March 2015 09:53
It has been said before and I’ll say it again, "SEO is
changing continuously”. Year 2015 has started aiming to change a lot of things
we did in 2014 to put out some thing new and faster and efficient for all. As
far as SEO is concerned, there is a lot of stuff on which Google is working on
regular basis and making statistical changes gradually. The main theme behind
these changes is nothing but to put the best searches for us. That’s why Google
is continuously and consistently not only getting down, but also removing
spammed and scammed stuff of websites. Trends are changing adversely and world
is going towards swiftness and smartness. Below are some predictions which are
expected and to be followed in future to take the SERP at the top.
Visual content is the thing which will become popular. No
need to lengthen the content, it is just a wastage of time. Reader wants
concise and to the point reading. An informative and targeted picture with less
content is sufficient to display.
Messages through Visual
Use images which convey messages i.e. do not use "contact
us” a picture of cell phone is sufficient for this job. People prefer visual
understandings instead of reading lengthy contents. A research approved that
90% of the information transmitted to the brain is visual and 60% of consumers
are more likely to click on a business whose images appear in search results.
That’s why it will be the most effective tool of SEO in 2015.
Title Tag is the best source to attract the reader towards
your point. That’s why title tag will be Shorter and not using keywords for building
up ranks. Also need to mention if your advertisement is for a specific region
or for specific area, mention city/station in your title and H1. This will
describe the complete detail with a good title.
It is a solid prediction that Mobile traffic will overtake
the web traffic. It means mobile searches will also at the top as compared to
desktop searches. Mobile phone has become one of the biggest sources of
connectivity, advertisement and promotion. SEOs will have to develop a solid mobile
SEO strategy and have to develop such sites which will quickly load on mobiles
and will mobile friendly.
Social Media at Top
It is a solid prediction based on the 2014 trend that Google will surely place more value on social signals from Twitter and Facebook. Google authorship with Google+ has already ended in August last year. That’s why, REAL social links with Facebook and Twitter will appear as top searches.